Fireweed Institute: About Us

The Fireweed Institute is a national Indigenous-led Centre of Excellence dedicated to advancing economic sovereignty and self-determination for Indigenous entrepreneurs, innovators, and investment professionals. We design and deliver culturally grounded programs that bridge the gap between traditional knowledge and modern business, ensuring Indigenous leaders have the tools, networks, and capital to thrive. Rooted in the values of reciprocity, innovation, and community wealth-building, we are reshaping the economic landscape by fostering Indigenous-led solutions that honor our past, empower the present, and shape a sustainable future.

Fireweed is one of the first plants to emerge after a wildfire, bringing renewal and possibility to the landscape.

Growing tall and resilient—sometimes up to nine feet—it bends and adapts to shifting conditions, embodying the strength required to thrive in times of change. Its vibrant petals are a reminder that beauty and hope can flourish even in the wake of disruption, playing a vital role in restoring balance to the ecosystem. Fireweed does not grow alone; it thrives in connection, spreading through underground rhizomes that sustain and strengthen the whole. It offers nourishment, medicine, and healing, enriching the land it regenerates. In fireweed, we see the power of collective resilience, adaptation, and the wisdom that transformation is not only possible—it is essential.

Through Fireweed, we’re cultivating a future where Indigenous entrepreneurs are the architects of thriving economies—on our terms.

Growing tall and resilient—sometimes up to nine feet—it bends and adapts to shifting conditions, embodying the strength required to thrive in times of change. Its vibrant petals are a reminder that beauty and hope can flourish even in the wake of disruption, playing a vital role in restoring balance to the ecosystem. Fireweed does not grow alone; it thrives in connection, spreading through underground rhizomes that sustain and strengthen the whole. It offers nourishment, medicine, and healing, enriching the land it regenerates. In fireweed, we see the power of collective resilience, adaptation, and the wisdom that transformation is not only possible—it is essential.

Through Fireweed, we’re cultivating a future where Indigenous entrepreneurs are the architects of thriving economies—on our terms.

Mission, Vision, Values

Our Mission

To elevate the Indigenous entrepreneurship and innovation ecosystem by providing education, storytelling, research, land-based placemaking, and funding. The success and wellbeing of our entrepreneurs lives at the core of all we do, driving economic liberation  and sovereignty.

Our Vision

Through power building and collaboration, we envision a future where Indigenous entrepreneurs lead and thrive in the global economy, creating a legacy of wellbeing, success, and liberation.

Our Values

Entrepreneurship

Embracing experimentation, adapting as we learn and responsive to our communities.

Entrepreneurship

Embracing experimentation, adapting as we learn and responsive to our communities.

Reciprocity

Rooted in mutual benefit, sustainability, and shared success – shifting it from systems of extraction to models of reciprocity.

Reciprocity

Rooted in mutual benefit, sustainability, and shared success – shifting it from systems of extraction to models of reciprocity.

Power-Building

Creating the conditions to reclaim decision-making, access resources on our terms, and shape our economic futures.

Power-Building

Creating the conditions to reclaim decision-making, access resources on our terms, and shape our economic futures.

Collaboration

Building relationships rooted in trust, and shared purpose – which honor Indigenous ways of working—valuing collective wisdom, deep listening, and co-creation.

Collaboration

Building relationships rooted in trust, and shared purpose – which honor Indigenous ways of working—valuing collective wisdom, deep listening, and co-creation.

Liberation

Reclaiming our right to shape our own futures, freedom to define success on our terms, rooted in our values, lands, and traditions.

Liberation

Reclaiming our right to shape our own futures, freedom to define success on our terms, rooted in our values, lands, and traditions.

Our Story

Born from the urgent need for Indigenous-led economic transformation, the Fireweed Institute emerged as a pathway to change. We support Indigenous families, matriarchs, elders, and youth by ensuring Indigenous entrepreneurs have the resources they need to build generational wealth and drive impact in their communities. We also work to educate funders, policymakers, and allies on the path to economic liberation.

Lodgepoles: 
Our Core Areas of Focus

In traditional Indigenous architecture, lodgepoles provide strength, integrity, and balance—allowing a structure to stand resilient against external forces. At Fireweed Institute, our lodgepoles serve the same role, anchoring our mission and ensuring sustainable, long-term impact:

Learning & Training

Our educational approach includes accelerator programs for growth-stage companies, investor apprenticeships, and innovation workshops. These initiatives are designed to help Indigenous entrepreneurs reach investment-readiness, launch new businesses, and secure the funding they need to grow. By offering a blend of high-tech and traditional knowledge, we create an environment where Indigenous entrepreneurs can thrive and expand their ventures, contributing to the broader ecosystem of innovation.

Fireweed places a strong emphasis on research that reflects the realities of Indigenous entrepreneurship. Our “Red Papers” and other open-source resources provide deep insights into the challenges, successes, and lessons learned through our work. This includes policy development, framework creation, and knowledge

Indigenous entrepreneurship is rooted in cultural stories and traditions. Fireweed is committed to amplifying these stories, providing platforms for Indigenous entrepreneurs to share their journeys and successes. By showcasing these stories, we aim to enhance personal and communal brand recognition, thereby fostering a sense of pride and encouraging others in the community to pursue their own entrepreneurial paths.

In time, we will provide consulting and advisory services to key ecosystem partners. Our backgrounds in corporate training and facilitation can be deployed to help governments, corporations, non-profits, and educational institutions engage meaningfully and relationally with Indigenous communities. Our goal is to create safe, mutually beneficial partnerships that acknowledge and respect Indigenous cultural practices.

A key long-term component of our vision is the creation of a Community Wealth Fund that invests in Indigenous businesses. This fund will serve as an antidote to lateral violence by offering shared equity opportunities in ventures, fostering collaboration, and building a collective sense of ownership within the entrepreneurial community. This fund is crucial for ensuring that the benefits of entrepreneurship remain within Indigenous communities, amplifying the success of local ventures.

The Centre for Excellence for Indigenous Entrepreneurship & Innovation will be the first facility of its kind. It will include convening spaces, prototype and design labs, food and medicinal gardens. Reflecting our inherent bond with the land, it will integrate our cultural design values to sustain and enhance the well-being, prosperity, and innovation of Indigenous entrepreneurs.

Vision for the Future

We’re building for the next seven generations and beyond. The Fireweed Institute is scaling Indigenous innovation by:

Expanding land-based entrepreneurship programs

Strengthening pathways to flow capital to Indigenous-led ventures

Advancing Indigenous-led research and knowledge sharing

Shifting narratives in Indigenous entrepreneurship and innovation

Empowering Indigenous entrepreneurs to expand their impact and drive meaningful growth

Our future is Indigenous-led, globally competitive, and rooted in our ways of knowing.

Core Learning

We’re building Indigenous economies that are future-forward, globally competitive, and grounded in ancestral knowledge.
This is more than growth—it’s a resurgence.

Commitment to Indigenous Sovereignty

Our work is grounded in Indigenous self-determination and a deep responsibility to our communities, lands, and future generations. We honour the work that went into frameworks like the United Nations Declaration on the Rights of Indigenous Peoples (UNDRIP) and the Truth and Reconciliation Commission (TRC) Reports, and we actively uphold their principles alongside the knowledge, governance, and economic systems that Indigenous peoples and their unique communities have carried since time immemorial.

For us, economic reconciliation is not just about participating in existing systems—it is about reclaiming control over our economies, businesses, and futures. This includes revitalizing our traditional trade routes and commerce practices, restoring the networks of exchange that have sustained our nations for generations. It means building Indigenous-led business ecosystems where wealth stays in our communities, where data sovereignty is protected, and where Indigenous entrepreneurs shape their own narratives, strategies, and pathways forward.

Data Sovereignty & Indigenous-Led Business Intelligence

Fireweed Institute upholds the inherent right of Indigenous communities, individuals, and businesses to govern their own data—ensuring that insights, analytics, and research remain in our hands and serve our interests. We are committed to ongoing learning and action in this emergent and evolving space, guided by Indigenous data sovereignty principles that center self-determination, consent, and community benefit. Our approach prioritizes Indigenous-led governance, control, and stewardship of data, developing frameworks that reflect our values, protect our knowledge systems, and resist external extraction.

Snapshot

Our work is rooted in Indigenous sovereignty, centering community-led economic systems, governance, and data control. From UNDRIP to traditional trade routes, we honor and advance self-determined futures where knowledge and wealth stay in our hands.

How to Work With Us

Indigenous Entrepreneurs

Apply for one of our accelerator or training programs.

Investors & Partners

Support Indigenous business by funding or co-developing programs.

Organizations & Institutions

Work with us on decolonial economic strategies. Sponsorship, research, events, storytelling.